The Jockey #ShowEm campaign celebrates unique and inspiring everyday men and women who are sharing their truest and best selves with the world. You can see the current heroes featured here:

We are conducting a nationwide search to find candidates who fit the criteria below and a few will be selected to be featured in the upcoming campaign, in both print and video.


  • Have an inspiring story that has helped shape who you are
  • Be male or female, between the ages of 18-40 (any ethnicity)
  • Be a United States citizen
  • Be physically fit
  • Be comfortable being photographed and on camera in Jockey underwear, doing some sort of physical movement 
  • Be OK with your real first and last names being used in the campaign
  • Be OK sharing a real and currently relevant inspiring story
  • Be available for the 10-12 hour shoot date (one day between Jan 30 and Feb 8) and a 3-hour fitting the day prior to the shoot 
  • Be Non-Union (not with SAG/AFRA)

SUBMISSIONS DEADLINE: by 12pm (EST), Wed, January 24

FITTING DATE: one day prior to the shoot date (3 hours max)

SHOOT DATE: one day between Jan 30 to Feb 8 (10-12 hours max)

Shoot date will be confirmed by January 27th.


Travel and hotel (if needed) to/from shoot will be covered for those individuals living outside the NYC area. 

The campaign will be used in print and broadcast as well as for internet, electronic media and out of home (specifics can be provided upon request). 

COMPENSATION: Those selected to participate will be paid generously for their time and participation and for the usage of their image and video. They may also be asked to participate in Jockey event appearances for which they will be paid additionally and per appearance.  


Any questions? Just email us at

1 Step 1
full legal name
occupation (if any)
date of birth
city/town & state
best number to reach you
bra (women) or undershirt (men) size
panty (women) or brief (men) size

PHOTOS MUST BE CURRENT (.jpg OR .png & 2MB max). 

If you have trouble uploading, please email the photos to with your name in the subject line.

#1 happy face pic
#2 full length body pic in underwear (FRONT)
#3 full length body pic in underwear (BACK)
#4 any action or work pic
ARE YOU A U.S. CITIZEN?pick one!
WOULD YOU BE OK WITH HAVING YOUR FIRST AND LAST NAMES USED IN THE CAMPAIGN? (Background checks will be run for those selected to participate in the campaign.)pick one!
If OTHER, please specify here.more details
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If you are working, please tell us a little bit about what you do. If in school, please tell us about what you are studying and which degree you are pursuing.more details
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Please briefly share a defining personal story that you would be comfortable talking about on camera. Must have some relevance to your current situation.more details
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Have you overcome any challenges (could be your story above) and if so, briefly tell us how that has changed you.more details
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Do you have a dog that has played an important role in your life or life story? If so, please briefly tell us about it here.more details
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We will be shooting video of people doing some physical movement to show their physicality. Can you briefly describe what you would be comfortable doing on camera (i.e., sport, yoga, martial arts, dance, climbing, running with dog, etc).more details
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Please share any links that help tell your story:more details
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Have you ever appeared in any advertising campaigns, including for underwear? If so, please list brand and year.more details
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How did you hear about the project?more details
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The information and photos you provide are for casting purposes only and will not be used in any way in this or any other campaign. Background checks will be done for those selected to participate in the campaign.more details
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