Jennifer Maxwell’s work is the result of keen emotional intelligence and a sophisticated aesthetic, grounded in over two decades of experience in both fashion and advertising. She possesses a natural gift for finding and connecting with people from all walks of life who have compelling stories to share and she has a passion for helping turn their personal narratives into captivating campaigns. Jennifer has developed a specialized casting process that incorporates exhaustive research, targeted outreach and hands-on vetting of each and every candidate. Delivered with an unparalleled level of detail and organization, Jennifer provides a truly client-centric casting experience.
Fresh out of college, Jennifer landed a dream job at GLAMOUR, where she learned the ropes of both shoot production and casting. From there she went on to work at TSE and under the tutelage of renowned designer Narciso Rodriguez, she honed her skills on photo shoots and runway shows. After a foray into the world of commercial production at the now legendary PROPAGANDA FILMS, Jennifer became the Talent Director at CALVIN KLEIN where she oversaw the company-wide casting for all divisions and licensees, including runway shows in New York and Milan. As the digital frontier was taking shape, Jennifer was instrumental in forging a joint venture between ART + COMMERCE and SHOOT DIGITAL. During that time she oversaw all print production and casting for their digital photography clients, including all photo content for LVMH’s luxury online retailer, eLuxury. In 2002, Jennifer joined forces with the owners of Milk Studios to found HOUSE, which soon established itself as one of NYC’s premier casting companies for commercials, print and runway. In 2008, Jennifer ventured out on her own with the creation of JSM CASTING.