JSM Casting is a New York-based casting company offering a unique and truly client-centric approach to casting. Whether casting models, actors, celebrities or real people, director Jennifer Maxwell’s specialized casting process incorporates exhaustive research, targeted outreach and hands-on vetting of each and every candidate. With her sharp eye for talent and passion for discovering and connecting with real people from all walks of life, Jennifer helps turn compelling personal narratives into captivating campaigns.

Jennifer’s casting and production experience spans more than two decades. Fresh out of college she landed a dream job at Glamour, where she learned the ropes of production and casting, and then moved on to TSE, honing her skills on photo shoots and runway shows under the tutelage of renowned designer Narciso Rodriguez. After a foray into the world of commercial production at the now legendary Propaganda Films, Jennifer joined Calvin Klein as Talent Director, overseeing the company-wide casting for all divisions and licensees, including runway shows in New York and Milan. As the digital frontier was taking shape, Jennifer was instrumental in forging a joint venture between Art + Commerce and Shoot Digital, overseeing print production and casting for their digital photography clients, including the photo content for LVMH’s luxury online retailer, eLuxury. In 2002, Jennifer joined forces with the owners of Milk Studios and founded House Casting — now a premier casting company for commercials, print and runway. Jennifer ventured out on her own in 2008, creating JSM Casting, targeting all types of talent for a wide array of creative projects.

As director of JSM, Jennifer provides a rare mix of emotional intelligence, passion and an attention to detail and organization. She offers a truly individual casting experience which puts her clients’ needs first and meets the challenge of any creative endeavor.