Jennifer’s work is the result of keen emotional intelligence and a sophisticated aesthetic, grounded in over two decades of experience in both fashion and advertising. She possesses a natural gift for spotting the qualities that make people unique, and she has a passion for finding and connecting with people who have compelling stories to share. To do this, Jennifer has developed a specialized search process which incorporates exhaustive research, data mining and targeted outreach. She has had the privilege of collaborating with talented creative and production teams and people from all walks of life to turn personal narratives into captivating campaigns.

Fresh out of college, Jennifer landed a dream job at GLAMOUR, where she learned the ropes of both shoot production and casting.  From there she went on to work at TSE, and under the tutelage of renowned designer, Narciso Rodriguez, she honed these skills on photo shoots and runway shows.  After a foray into the world of commercial production at the now legendary PROPAGANDA FILMS, Jennifer became the Talent Director at CALVIN KLEIN, where during her tenure, she oversaw the company-wide casting for all divisions and licensees, including runway shows in New York and Milan. In 2000, just as the digital frontier was taking shape, Jennifer was instrumental in forging a joint venture between ART + COMMERCE and SHOOT DIGITAL. During that time she oversaw all print production and casting for their digital photography clients, including all photo content for LVMH’s luxury online retailer, eLuxury.  In 2002, Jennifer joined forces with the owners of Milk Studios to found HOUSE, which soon established itself as one of NYC’s premier casting companies for commercials, print and runway. 

In 2008, Jennifer ventured out on her own, with the creation of JSM CASTING.